How to Build an Evergreen Funnel That Actually Works
(Without Feeling Salesy)
If every course sale depends on you posting, launching, or being “on,” your business isn’t scalable, it’s reactive.
That’s where evergreen funnels come in. A well-built evergreen funnel gives your audience a clear, automated path from “curious” to “converted.” It brings in leads, nurtures trust, and sells without requiring your constant presence.
And no, it doesn’t have to be complicated. Or salesy. Or tech-heavy.
In this post, I’ll break down exactly what you need to build an evergreen funnel that works whether you're selling on Teachable, Podia, Kajabi, or your own site.
🔗 If you’re not sure whether your current funnel setup is helping or hurting your sales, read this first:
👉 Teachable Sales Funnels: 3 Mistakes Course Creators Make
What Is an Evergreen Funnel?
An evergreen funnel is a system that runs on autopilot:
New people find you
They sign up for a free or low-ticket offer
They’re guided through emails
They’re invited to buy
It’s not a sales page with a timer slapped on it. It’s not “set it and forget it” with zero strategy. It’s a curated experience that works in the background so you don’t have to live in your DMs or relaunch your course every quarter.
Why Evergreen Funnels Matter for Creators
Here’s what a great evergreen funnel can give you:
🔁 Consistent income between launches
⏳ Time back to create, rest, or build your next offer
🧠 Mental clarity because you’re not always “selling”
📈 Data you can optimize over time (instead of guessing what went wrong in a launch)
If your goal is to grow your business beyond your own time and energy, evergreen is the foundation.
What You Actually Need to Set One Up
Let’s break it down, step by step.
1. A Traffic Source (Lead Generator)
Your funnel only works if people enter it.
You need a steady, repeatable way to bring in leads. This could be:
A blog post that ranks on Google
A lead magnet promoted on Instagram or your email footer
A YouTube video with strong call-to-action
A podcast interview with a link in the show notes
Pinterest pins that link to your landing page
Start with one solid entry point.
You can always expand later.
2. A High-Value Freebie (Lead Magnet)
Your lead magnet should solve a small but meaningful version of the problem your course solves.
Examples:
A checklist → A full course that implements each step
A mini-training → A deeper paid workshop
A quiz or audit → A done-for-you solution
Key tip:
The lead magnet must position your paid offer as the logical next step. People can tell when you only wanted to get their email.
3. A Nurture + Sales Email Sequence
Once they opt in, your email sequence does the heavy lifting.
Structure it like this:
Email 1: Welcome + quick win from the freebie
Email 2: Reframe the problem / share your story
Email 3: Introduce the course or offer
Email 4: Share results, testimonials, FAQs
Email 5+: Offer, deadline, or bonus reminder
You don’t need 12 emails, just a clear path that builds trust and makes a decision easy.
4. A Sales Page That Converts Cold Leads
You’re selling to people who just met you.
So your sales page needs:
Clear transformation
Social proof (screenshots, testimonials, student wins)
Strong but simple copy that mirrors how your audience talks
FAQs to reduce friction
A CTA above the fold, in the middle, and at the end
Bonus: Use video or Loom walkthroughs for higher engagement.
5. Optional: Scarcity or Incentive
Evergreen doesn’t mean “forever available with no urgency.”
Use:
A 7-day bonus
A fast-action incentive
A sliding scale or timed offer
A limited-time access window (e.g. doors close in 5 days)
Tools you can use:
Deadline Funnel
Kit sequences + automation
Teachable’s built-in coupon expirations
Urgency doesn’t have to feel gross, it just needs to be real and relevant.
Bonus Tips for Conversion
Use your blog, podcast, or Instagram to drive traffic into the top of the funnel regularly
Track click-through rates, opt-in rates, and conversions
Review your nurture emails every quarter. Are they still working?
Use testimonials and screenshots in your funnel emails, not just on the sales page
Set up a 90-day review to optimize (vs launching 3 new things)
Conclusion
A working evergreen funnel isn’t a magic switch, but it is the foundation of a scalable, creator-friendly business.
If you’re tired of launching just to make sales, this is how you make income consistent without being online 24/7 or repeating the same strategy burnout cycle.
Want Help Building Yours?
Here are two ways to move forward:
1. Work with me directly
Book a free discovery call and I’ll help you map, build, and optimize your funnel from start to finish—without making it more complicated than it needs to be.
2. Do it yourself (launching soon)
Join the waitlist to get first access to use the Creator Business Audit Tool — a free, AI-powered tool for auditing your business backend. It takes 5 minutes and gives you a high-level action plan that will save you weeks of trying to figure out what’s not working.
